B2B SaaS Funnel Leak Finder
Drop in your traffic, conversion and churn. The Leak Finder shows whether your main leak is copy, UX or onboarding — and what fixing it could add in MRR.
Funnel overview
MRR efficiency: 78%
Website → Demo
Demo → Customer
Churn
You feel something’s off, but it’s hard to tell if the problem is traffic, copy, sales or onboarding. So you spread effort across ten projects and never really fix the main bottleneck.
The calculator doesn’t speculate. It benchmarks your inputs against real SaaS performance ranges and shows the most likely constraint. Estimates are fine — accuracy improves as inputs improve.
This visual reacts to your inputs below. The more a step is under healthy range, the more particles escape at that stage.
Right now most leaks are at the top of the funnel (copy & message).
The Leak Finder isn’t just one chart. It adapts to your inputs and highlights different leak patterns — from weak hero copy to messy post-demo handoffs and silent churn.
The calculator tells you where the leak is. These four toolkits give you the exact checklists, copy and flows to fix it — from weak hero copy to silent churn and finally compounding a healthy funnel.
For funnels where visitor → demo is under healthy range and the page isn’t carrying its weight yet.
For funnels where demo → customer is weak and the path to demo feels buried or slow.
For funnels where churn is eating your gains and new accounts drift away after the first week.
When the calculator shows every metric in the healthy band, this toolkit helps you move from “fixing leaks” to multiplying what already works.
This is a fully interactive calculator — drag the sliders or type your numbers. As you change inputs, the diagnosis, toolkits and graph update instantly. If at least one metric is under healthy range, we’ll highlight the first leak to fix. If everything’s green, you’ll see the Advanced Toolkit path.
Don’t know exact numbers? Rough estimates still surface the right leak.
Drag the sliders or type values. This panel is interactive.
Try dragging a slider or typing a number — the diagnosis updates instantly.
This shows upside if the primary leak is fixed. It is not a forecast.
Impact shown assumes Visitor→Demo improves to target while Demo→Customer and churn remain constant (all else equal).
Persuasive SaaS homepage, feature and pricing copy.
Remove friction and make the path to demo obvious.
Activation emails, in-app nudges and setup guides.
Deep retention, expansion and pricing plays for already healthy funnels.
These are the kinds of shifts that happen when you stop guessing where the leak is and start working from a clear diagnosis.
“We’d argued for months about whether we needed more traffic or a new product tier. The Leak Finder made it painfully obvious we had a copy leak. Fixing that lifted demo volume by 42% in one quarter.”
“Our top of funnel looked fine, but conversion after demo was weak. The tool flagged a UX leak, and the toolkit gave us a concrete checklist. We reworked the path to demo and close rates moved from 14% to 23%.”
“Once every metric was in the healthy zone, the Advanced Toolkit helped us find pricing and expansion moves we’d been sitting on. That’s where another ~25% MRR came from without more traffic.”
We checked your funnel against healthy SaaS benchmarks for visitor to demo, demo to customer and churn. The biggest gap becomes your primary leak because it returns the most revenue when lifted.
Start with the first leak then apply the rest. If two or more are red we will show the bundle path. If everything is green, you’re ready for Advanced optimisation plays.
Current vs healthy vs potential after fixing the main leak.